Dr. Northup is an Assistant Professor at the Jack J. Valenti School of Communication and Co-Director of the University’s Gulf Coast Food Project. Within the School of Communication, he teaches both undergraduate and graduate courses in media writing, documentary production, media effects, and research. He received his B.A. in anthropology from Wake Forest University, his M.A. in media studies from Syracuse University, and his Ph.D. in mass communication from the University of North Carolina, Chapel Hill. His research focuses on the effects of mediated messages on consumers, paying particular attention to the unconscious mechanisms that drive attitudes, thoughts, and behaviors and how the media may help to influence those mechanisms. Dr. Northup brings many years of professional experience to his teaching based on his time working in the television industry in Los Angeles. Over the course of seven years, he worked on more than 180 episodes of prime time television, mostly as a writer.